Senior Director, Business Marketing at Palm
January 2006 - August 2007
Lead the development and execution of Palmâs strategy to market Treo Smartphones to mobile enterprise, SMB and professional customers. Drive programs which span the full Marketing cycle, from market research and customer segmentation, marketing plan development, messaging, PR and case studies, demand generation, partner/ ISV co-marketing, collateral, white papers and sales tools. Manage twelve marketing managers and directors, who co-market solutions for corporate wireless email, mobile CRM (field service and sales force automation), public sector, professional services and mobile security and manageability.
⢠Demand Generation Established an enterprise - grade closed loop marketing program for Palmâs B2B business, creating a highly integrated program to drive leads from marketing to sales.
Director, Business Marketing at Palm
January 2002 - January 2006
Drove marketing strategy, execution and sales readiness for Palm in key market segments including healthcare, government, professional services, field service and sales force automation. Scope of responsibilities included market analysis, articulating value propositions for Palm products in those markets and partner co-marketing programs for demand generation. Led a team of five marketing managers.
⢠Advertising
⢠B2B Messaging
⢠Healthcare and Life Sciences Co-Marketing
Director, Corporate Planning, Corporate Development Group at Palm
February 2001 - January 2002
Internal strategic consultant, working with CEO Staff members of this $1.5 billion dollar company to complete planning process for their business units. Lead short and long - term business plan development for mobile hardware and software groups, conducting market, financial and competitive analysis.
Vice President, Marketing at netnoir.com
2000 - 2001
Led brand strategy, advertising, public relations, events, market research, and database and CRM for Pre-IPO Internet Company. Created new brand positioning, logo, tagline and campaign. Conducted data mining to increase customer loyalty and retention.
Associate Brand Manager at Levi Strauss
1996 - 2000
Brand Management, Leviâs ® Brand
Associate Brand Manager, Youth Category, Silvertab ® Junior/Girls
General Manager for $50 million apparel business. Created assortments that addressed target consumers' preferences and shopping behavior, while achieving sales and margin goals. Built brand equity in Silvertab name via marketing initiatives.
Demand Planning, Dockerâs ® Brand
Manager, Forecast Planning & Performance
Led team chartered with improving the accuracy of the sales forecast for the entire Brand as a means of reducing inventory carrying costs. Resulted in inventory reductions of 60% over prior year.
Consultant at The World Bank
1993 - 1993
Consultant on one year project with World Bank's Regional Program on Enterprise Development, "Africa Can Compete!". Discussion paper (57 pages) was published to summarize the project, focused on identifying the opportunities and constraints for African manufacturers to supply major US retailers with merchandise (soft goods and home products). Research was done in-market, with journeys through Kenya, Zimbabwe, Ghana, Cote d Ivoire and Senegal.
Associate at McKinsey & Company
1989 - 1991
Associate, Retail Consulting Group
Primary industry consultant on number of impactful client engagements as member of McKinseyâs Retail practice. Resolved major strategic issues for Fortune 50 clients by applying knowledge of consumer preferences, channel trends, competitive environment and financial models. Engagements included concept definition and start-up plans for a home improvement retailer that was eventually acquired by Home Depot based on strength of performance.
Senior Director, Marketing, SAP Community Network at SAP AG
September 2007
Gail Moody â Byrd is the Senior Director of Marketing for SAP Community Network, the social network for SAP Professionals. In her role she captures and communicates the value of the community - driving adoption of and engagement in SAPâs vibrant, highly-regarded online community of 2.4 million customers, partners and SAP experts. During her four years at SAP, her community marketing team successfully integrated use of popular social media channels into their well established marketing strategy, building best practices for B2B use of social media to engage with enterprise customers.
Gailâs most recent experience prior to SAP was leading enterprise marketing for Palm, Inc, the originator of the mobile computing space. In prior years, Gail held a number of Brand Marketing and Strategic Consulting roles with companies from Levi Strauss & Co. to McKinsey & Company. She has an MBA from Harvard Business School.
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